Florentin Avădanei, recently named one of the Top 50 Most Influential People in Romania’s Real Estate Market by Property Forum, is a driving force behind some of the country’s most dynamic and diversified development initiatives. With a background in IT and years of experience in multinational corporations, he founded Goldbach Group with a clear ambition: to build a multi-sector holding capable of delivering sustainable impact at scale.

What started as SMART Integration in 2010 has grown into Goldbach Group – a holding of eight companies operating across strategic sectors such as retail park development, renewable energy, architecture, urban planning, interior design, construction, and consultancy for EU-funded projects. This integrated ecosystem enables Goldbach to deliver high-value projects with speed, efficiency, and adaptability.

In 2024, the group recorded a 30% increase in turnover, reaching €16 million. This growth was driven by accelerated investments in retail real estate, the rollout of photovoltaic parks, and large-scale construction and design projects. “Our business model is built on adaptability and forward-thinking. We’re not just responding to market demands, we’re anticipating them,” says Florentin Avădanei.

Among the group’s core initiatives is the expansion of K2 Retail Properties, a network of retail parks designed for underserved towns and mid-sized cities. With ten locations already operational – including a newly opened park in Berceni, near Bucharest – the company is on track to reach 50,000 sqm of gross leasable area by 2027. These developments aim to bring modern retail infrastructure closer to local communities while also creating jobs and strengthening regional economies. So far, Goldbach Group has paid over €120,000 in local taxes, with a projected €650,000 by 2027, and generated 110 new jobs, expected to grow to 340 as the network expands.

In parallel, Goldbach Energy is rapidly advancing in Romania’s renewable energy sector. With several photovoltaic parks already completed and others underway, the group is targeting a total installed capacity of 100 MW by 2027. These assets not only support the transition to green energy but also enhance the sustainability of Goldbach’s broader real estate portfolio.

Florentin Avădanei emphasizes a long-term vision grounded in strategic execution:
“Our goal is not to grow for the sake of growth, but to ensure that every project, every investment and every square meter we build leaves something valuable behind – for people, for cities, and for the future.”

With a robust growth strategy and a firm commitment to ESG integration, Goldbach Group is not only strengthening its position in the Romanian market but also setting the foundation for regional expansion in sustainable construction and design.

Read the article here. Original publication date: 20.05.2025