Goldbach Group enters a strategic partnership with Hubix, a Romanian investment and management company, securing over €5.3 million to develop four new retail parks under the K2 brand. The partnership brings together Goldbach Group’s expertise in retail park development and Hubix’s capabilities in financing structuring and attracting private capital through its established investors’ community. The four retail parks are expected to reach a combined Gross Development Value (GDV) of €24 million upon completion.

The investment targets a retail park in Târgu Mureș, which will be developed in two phases, alongside three additional projects in Drobeta Turnu Severin, Ștefăneștii Noi (Argeș County) and Șimian (Mehedinți County). The four retail parks developed under the Goldbach Group–Hubix partnership are scheduled to be finalized between December 2026 and early 2027. Upon completion, the K2 Retail Properties portfolio, part of Goldbach Group, will grow by more than 12,000 sqm of leasable area, reaching a total of 25,000 sqm and 15 operational retail parks.

„Bringing a strategic investor like Hubix on board for the development of the four new K2 retail park projects gives us the opportunity to leverage the Hubix team’s experience and know-how to support their efficient completion and operation. Hubix contributes with essential expertise to this partnership, from capital raising and structuring to the positioning and value-creation strategy of the investments. Goldbach Group will remain actively involved in defining the strategic direction of the projects to ensure they meet our quality and sustainability objectives. At the same time, we will continue to focus on expanding our retail park portfolio, staying committed to developing projects that are aligned with market needs and customer expectations, and that deliver long-term value to local communities,” says Florentin Avădanei, Founder and Co-CEO of Goldbach Group.

„Our partnership with Goldbach Group is a natural step part of Hubix’s strategy to build a diversified and robust investment portfolio, adding modern retail to our platform—one of the most resilient sectors in Romania. We bring not only capital, but a full ecosystem of expertise in financing structuring, due diligence, governance and operations, ensuring that each project follows a predictable and scalable trajectory. We are fully confident in the vision of K2 Retail Properties and in Goldbach’s ability to deliver projects that matter for local communities. Through this partnership, we accelerate the expansion of the Hubix portfolio, while creating new opportunities for the investors in our community”, says Daniel Tudor, Co-Founder & Chief Investment Officer, Hubix.

K2 Târgu Mureș, the 11th retail park in the K2 Retail Properties Portfolio

The first Equity Investment agreement between Goldbach Group and Hubix has been signed for the development of K2 Târgu Mureș, a non-food retail gallery. The project consists of two development phases, with a total gross leasable area (GLA) of 6,716 sqm. Phase one includes 3,016 sqm, while phase two adds another 3,700 sqm.

K2 Târgu Mureș benefits from several strategic advantages, including immediate proximity to its food anchor—Lidl Romania—with which the retail park will be directly connected. The project is located next to Maurer Residence Târgu Mureș and near several emerging commercial and residential developments, ensuring a strong and consistent pedestrian and vehicular flow. The catchment area includes over 70,000 residents within a 2 km radius, with additional potential from nearby localities such as Sâncraiu de Mureș.

K2 Drobeta, a retail park positioned in a key commercial zone

K2 Drobeta will offer a total leasable area of 2,864 sqm and will include a Penny supermarket alongside a non-food retail gallery, all developed on a 9,410 sqm plot. The food anchor will occupy 1,220 sqm, while the non-food area will cover 1,644 sqm, designated for complementary brands, services and local operators.

The project is located along one of the city’s main roads, close to both the railway station and the port, benefiting from easy access and a steady flow of car and pedestrian traffic from both residents and transit visitors.

The other two retail parks in Ștefăneștii Noi and Șimian will feature leasable areas of 1,285 sqm and 1,770 sqm respectively.

Goldbach Group and Hubix accelerate investments in modern retail

K2 Retail Properties opened its first K2-branded retail park in Râșnov, Brașov County, in 2024, fully leased to international retailers. Since then, the company has acquired eight additional food and non-food retail galleries in Zărnești, Huși, Moreni, Motru, Oravița, Orăștie, Titu and Vălenii de Munte.

In March 2025, K2 Retail Properties inaugurated Lidl Berceni, part of the K2 Berceni retail park—its 10th location. The project will be completed in 2027 with an additional non-food retail gallery.

Hubix continues to diversify its investment portfolio by adding modern retail, following the successful launch of two major urban regeneration projects: Citius in Cluj and The Lake Home in Sibiu, both residential developments with mixed-use components strategically positioned in high-growth city zones. Hubix is also preparing to launch a significant new residential project in one of Bucharest’s most dynamic areas—Pipera—near the capital’s main business hub, further strengthening the company’s expansion and diversification strategy.

About Goldbach Group

Goldbach Group is a holding company that brings together several businesses dedicated to delivering innovative, sustainable and high-quality solutions across their respective fields. Its mission is to help build stronger, more resilient communities and to contribute to long-term social development. The Group’s approach is grounded in ESG principles and practices, ensuring that every project creates meaningful benefits for people, the environment and our shared future.

About K2 Retail Properties

Founded in 2024, K2 Retail Properties plans to develop a nationwide network of retail parks tailored to growing communities and the needs of modern retailers. By prioritizing sustainability, the right commercial mix and high-visibility locations, K2 Retail Properties seeks to become a key player in the development and operation of retail parks in Romania.

About Hubix

Hubix is a Romanian management and investment company specializing in financing structuring and capital raising for real estate projects. Supported by a strong ecosystem of partnerships and an active investor community, Hubix develops and funds projects across residential, retail parks, mixed-use developments and digital infrastructure. Its mission is to democratize investment opportunities and to make them accessible to both retail and institutional investors, contributing to the sustainable growth of the real estate market in Romania and Europe.

Original publication date: 17.11.2025