Goldbach Group is continuing its national expansion in the retail park segment through a new strategic investment in Târgu Mureș. The group has recently acquired two land plots totaling 12,000 square meters near Maurer Residence, with plans to develop two retail projects by the fall of 2026. The development will be led by K2 Retail Properties, the Goldbach Group company specializing in retail park investments and operations.

The announcement was made by Florentin Avădanei, Founder and Co-CEO of Goldbach Group, during a live interview on the show “Zi tot, cu Alex Toth!” broadcast by Zi de Zi Live.

According to Florentin Avădanei, the first plot, measuring 3,100 square meters, will host a single-level retail park focused exclusively on non-food international retailers, as the area already includes a food anchor (Lidl). The second plot, of 4,300 square meters, will accommodate a mixed-use project comprising retail spaces on the ground floor, with a fitness center and children’s play area on the upper level.

“Our vision is to offer residents of Maurer Residence and the nearby areas, including Sâncraiu de Mureș, access to as many essential services as possible, within a distance of no more than 1,000 meters,” said Avădanei. The goal is to create a local hub of convenience, reducing the need for residents to travel far for shopping and wellness services.

The projects are being developed under two new entities, K2 Târgu Mureș and K2 Târgu Mureș Gallery, and are currently in the urban planning phase. The group is awaiting the necessary permits, with construction expected to begin between February and March 2026, depending on weather conditions. The completion and operational launch are scheduled for fall 2026.

“We are in advanced discussions with nearly all international non-food retailers currently present in Romania. We estimate that the final project will include six to eight retailers. Additionally, we plan to introduce a service area, including a bank branch — which we believe is much needed in this neighborhood,” added Avădanei.

Currently, both projects are fully financed by Goldbach Group, without any external partners or investors. “This project, specifically, is entirely owned and funded by Goldbach Group, a company held by myself and my wife,” said the Co-CEO. However, the group remains open to partnerships in line with its business model, which seeks to attract investment capital to accelerate national development plans.

Goldbach Group, founded in 2010, is a Romanian holding company comprising eight businesses actively involved in delivering complex projects across key economic sectors. Its operations span the development of retail parks, property management, civil and industrial construction, real estate development, architecture and urban planning, interior design, renewable energy, and consultancy for EU-funded projects.

At the group level, Goldbach promotes a culture of collaboration and open communication between divisions. This enables its companies to share resources and expertise internally, creating synergies that drive operational efficiency, innovation, and collective growth.

You can watch the entire interview here.

Read the article here. Original publication date: 12.06.2025