Retail parks support the development of small and medium-sized towns in Romania, as well as certain rural areas, meeting the needs of consumer segments that traditionally fall outside the reach of major shopping centers.
The pandemic accelerated the growth of retail parks, but investor and major brand interest in this type of commercial space continues to rise due to the advantages they offer—lower operating costs, improved accessibility for customers, and untapped growth potential.

Retail parks are becoming pillars of local economic development by enhancing commercial infrastructure for local businesses, improving access to products and services, creating jobs, and ultimately raising the quality of life in the communities where they are established.

Goldbach Group is contributing to the growth of this sector through its company K2 Retail Properties, which inaugurated its first K2 retail park in Râșnov in 2024 and launched the development of 22 additional retail galleries across the country.

Five Key Local Benefits of Retail Parks

Job Creation

The development of a retail park brings direct and indirect job opportunities to local communities. During the construction phase, jobs are created for workers, engineers, architects, and other specialists. Depending on the complexity of the project, this phase can last several months or even years.
Once the commercial area becomes operational, permanent jobs open up in stores and other facilities, covering roles in sales, management, logistics, and customer service.

Growth of Local Businesses

Indirectly, the increase in visitors helps develop other local businesses such as restaurants, cafés, and convenience stores, which are encouraged to hire more employees. Additional jobs may also arise in delivery, transportation, and logistics companies expanding their operations around the retail park.

Infrastructure Improvement

Beyond stimulating the local economy, the establishment of a retail park can improve infrastructure by restoring roads, building parking lots, and adding other public facilities, which enhance the quality of life for community members.

Community Cohesion

Retail parks also contribute to social development by becoming gathering spaces for locals, strengthening social ties and fostering a sense of belonging among community members.

Access to Products and Services

With direct street access for each store and a variety of retailers in one place—from food industry vendors, pharmacies, and pet shops to clothing, footwear, electronics, and home décor—retail parks allow shoppers to stock up quickly and efficiently without traveling far from home.

K2 Retail Properties – 23 Retail Galleries Completed or Under Development Nationwide

In December 2024, K2 Retail Properties, a company focused on retail project development, announced the completion of its retail gallery in Râșnov, Brașov County—its first to operate under the K2 brand. The K2 Park in Râșnov is fully leased by international retailers.

Also in 2024, K2 Retail Properties, part of the Goldbach Group, acquired eight food and non-food retail galleries in Zărnești, Huși, Moreni, Motru, Oravița, Orăștie, Titu, and Vălenii de Munte, while starting development on 14 additional projects. Once completed, all 23 retail parks will cover approximately 40,000 square meters, with a total investment of €36 million (approximately 180 million RON).

Goldbach Group’s Business Sectors

Goldbach Group brings together eight companies that focus on the development and implementation of complex projects in sectors such as:

• Retail park development – through K2 Retail Properties
• Property management – via K2 Assets
• Civil and industrial construction – through Goldbach Construct
• Real estate development – via Goldbach Development
• Architecture and urban planning – through Goldbach Design & Build
• Interior design – via K2 Design Lab
• Renewable energy – through Goldbach Energy
• Consulting for EU-funded projects – via Goldbach Consulting

About Goldbach Group

As a holding company that brings together several businesses offering innovative, sustainable, and high-quality solutions across various sectors, Goldbach Group’s mission is to build stronger, more resilient communities and contribute to long-term societal development.
The group’s approach is rooted in ESG principles (Environmental, Social, and Governance), ensuring that each project delivers benefits for people, the environment, and future generations.

About K2 Retail Properties

Founded in 2024, K2 Retail Properties focuses on developing a network of retail parks that meet the expansion needs of businesses in this sector. Prioritizing sustainability and innovation, K2 Retail Properties aims to become a leader in the development and management of modern retail parks located near growing communities.